I stated that the plastic pollution has become a global phenomenon across the globe and even to the most remote locations. Harmful chemicals are seen in every product which has been distracting people’s health and lifestyle. I personally had a good interest in the organic products, as they are chemical-free, non-toxic and odor-free, to conserve the planet and Eco system. I believes that Bodha will definitely be a potential product to be suggested to any individual/industry. As his initiation to reduce environmental damage and pollution levels, I had granted a contract to Bodha group to serve AP Govt. hotel chains with daily shaving requirements to their esteemed customers.
I stated that organic and natural ingredients are becoming increasingly popular in shaving preparations and saloons are now employing natural ingredients to position the products as safer and chemical free. Customers are turning more health conscious and showing great interest in the organic shaving products. In most of the regular saloons the synthetic fiber and animal fur hair brushes are commonly used for shaving purpose and repetitively applied on countless people. Barbers will generally buy a cheaper synthetic fiber and animal fur hair brush (costing INR 35) and will be using it till the bristles goes off. The repetitive usage of this synthetic brush is leading to a high risk of contracting severe skin allergies. I believe that if the barbers and customers are educated with the benefits of natural and organic products, then there will be huge consumption and great demand for the product in domestic and global marketplaces.
I described a real situation faced by my father, who was a former Indian navy officer. After having a shave from the regular saloon, my father felt itchiness which resulted in a severe allergy over the shaving area. He had undergone serious medication for a month and was away from the services during that period. This situation made me to realize the importance of organic products and started using them for the daily rituals. Since then he carries his own organic shaving kit (Bodha) for a shave in saloons.